September Yellow is the month dedicated to raising awareness about suicide and the importance of mental health worldwide. But what does this have to do with the corporate environment and WhatsApp, topics we address here on the blog?

Currently, in companies, cases of harassment of all kinds against employees are on the rise, and this is related to the increase in psychosomatic illnesses, emotional disorders, and severe stress, which can result in suicide.

With the ease of communication provided by WhatsApp, many managers and even colleagues may access the victim at any moment, and when there is no governance over these interactions via app, from the company's part, these individuals feel free to make inappropriate approaches and excessive demands for productivity, causing anxiety and burnout.

The scenario is so concerning that the Ministry of Health updated in November 2023 the list of work-related diseases, and the "number of diagnostic codes" increased from 182 to 347. Burnout, or Professional Burnout Syndrome, stood out in this survey and its main causes include organizational management, corporate environment conditions, and the high volume of tasks required.

Read also: Burnout: disease of the decade?

In addition to the pressure exerted by managers and leaders in companies, another major problem in the corporate world is sexual harassment against women, the main form of virtual harassment, occurring on the internet and in apps like WhatsApp.

A survey conducted by Deloitte in April this year revealed that 49% of Brazilian women are concerned about their own safety at work because they have already experienced sexual harassment during customer service and daily relationships with colleagues. Unfortunately, most of them, 60% of professionals, did not report these cases to HR.

According to the study, 35% of women reported experiencing cases of mansplaining and gaslighting, which are microaggressions, usually unnoticed by most people. 77% of them also did not report these cases.

But how is it possible to identify these situations in the company's routine when they happen discreetly, in messages and conversations on WhatsApp?

Governance of interactions through WhatsApp allows interventions against harassment.

Although many people are aware of the harmful effects of non-inclusive behaviors such as harassment, intimidation, discrimination, and even microaggressions, they feel protected either by the position they occupy in the corporation or by the trivialization of these actions, as the victim often does not even realize they are being harmed.

Monitoring conversations on WhatsApp accounts and corporate devices is the safest way to prevent these attacks and allow for immediate intervention in occurrences. In Brazil, there is already a solution addressing this growing problem in organizations: Zapper, the first platform for monitoring corporate conversations in Latin America!

Read also: Main doubts about monitoring corporate WhatsApp

The implementation and operation of this platform is very simple and promotes greater safety and credibility in internal communication and with third parties via the messaging app. Each employee or even the contractor can install Zapper on the user's WhatsApp through a QR Code.

Through Artificial Intelligence, the platform detects keywords that indicate misconduct in dialogues and sends real-time notifications to the communicator's manager. Upon receiving the alert, this manager can assess the context of the message and take appropriate measures immediately.

Harassments, threats, violations of company policies, bullying, illicit favoritism, illegal acts, and other actions are identified, collected, and stored in maximum security in the cloud. This is the Storage functionality, which prevents the exposure of those involved and preserves confidential information, avoiding more severe consequences such as heavy fines, lawsuits, and the dismissal of professionals.

Read also: Why backup corporate WhatsApp?

The monitoring is so precise that even when a user attempts to delete the total or partial content of a message, it remains fully recorded on the platform. Similarly, when someone disconnects from the monitoring, they are automatically identified and warned to reconnect.

Analytical reports also help combat abuse via WhatsApp.

In addition to collecting and saving all content from dialogues, including photos, videos, and audios transmitted through WhatsApp, Zapper also brings a strategic innovation for companies.

This involves the use of conversational intelligence to create a database. By setting search filters, the manager can evaluate interactions from different angles and obtain information that contributes to improving internal processes regarding clients and suppliers, for instance.

Read also: Intelligence in communication via corporate WhatsApp

The Analytics functionality allows monitoring the times when there is a higher volume of interactions via corporate WhatsApp, the incidence of occurrences by a specific employee, the making of work requests outside the company's hours, among others. With this information, it is possible to create periodic reports and adopt more assertive conduct rules.

Controlling communication via corporate WhatsApp is protecting employees from toxic interactions in the workplace. Count on Zapper in this mission to offer a better quality of life to those working to benefit your business!

Click here to schedule a demonstration of the tool.