According to data released by ABRANET (Brazilian Internet Association), the loss of confidential corporate and personal data can cost an average of $1.23 million for large organizations and $120,000 for small ones. Considering that currently communication between corporations and their clients occurs through WhatsApp, we then have a critical scenario that requires greater security over information.

Financial records, copies of personal documents, bank data, and materials with intellectual property are some examples of content that circulates daily through WhatsApp, demanding measures against loss, corruption, theft, or incorrect edits. Hence the importance of backing up to safeguard conversations.

Also read: Is your company's WhatsApp really secure?

But how to collect these dialogues and still store them securely, minimizing operational disruptions and avoiding problems like user exposure and reputation damage? This is precisely what we will address in this article.

Why monitoring WhatsApp impacts backup

Resorting to data registration and archiving strategies, in a digital manner, has always been a common practice in companies to ensure security and prevent loss of information. The backup, as this practice became known, was done in files saved on computers, whose storage memory was limited.

Also read: Data security and governance is a trend for corporate WhatsApp

Today, with the full-time use of smartphones and a growing volume of messages exchanged via WhatsApp, recording contacts, copying them, and securely saving them has become a concern for organizations, after all, most corporate communication currently happens on the messenger, and even financial transactions are conducted there.

The consequences of the lack of control over this communication frequently appear in the news and involve multinational companies that found themselves banned by regulatory bodies, forced to pay hefty fines and face legal proceedings. Not to mention the damage to credibility in the market, harming business irreversibly.

More than constituting a copy of interactions via WhatsApp, it is often necessary to act on occurrences immediately, something that is only possible with contact monitoring and, from this practice, an efficient data handling resource to prevent leaks.

Also read: Main questions about monitoring corporate WhatsApp

Noticing this demand, a startup from Rio created Zapper, a complete solution for managing these interactions via corporate WhatsApp. The dialogues are monitored in real-time and stored in full, along with the files exchanged in messages. The tool also generates analytical reports applicable in various areas of the corporation.

Secure backup of data transmitted via WhatsApp

The installation of Zapper on the devices and WhatsApp accounts used by the company is very easy, done through a QR Code, and monitoring corporate conversations occurs full-time. Absolutely everything that happens is captured by the tool, even if a user deletes the conversation or part of it.

Thanks to the "Zapper Storage" functionality, the collected content is automatically saved in the cloud with all the security required by the General Data Protection Law, and access to this material is restricted to the communication manager, minimizing the risk of leaks.

Let's check other benefits of the corporate WhatsApp backup with Zapper:

• Continuous and comprehensive recording of messages in real time, for an indefinite period;

  
  

• The data collected by Zapper can be accessed from any location, providing dynamism to operations;

  
  

• Possibility of future consultation of messages and constitution of documentary evidence, in case of legal proceedings;

  
  

• Secure storage of personal information and sensitive data of corporations transmitted via WhatsApp;

  

• Analysis and categorization of interactions that occurred in the app to compose business intelligence;

• Valuation of the company in the market, given the concern with information security and confidentiality regarding sensitive data.

The greater the number of interactions via WhatsApp in a company and the more important the information transmitted through the app, the greater the need to have an effective backup system that also allows for the governance of corporate communication.

Also read: Why make a backup of corporate WhatsApp?

Protect conversations, relationships with clients, and essential data for business management! Count on Zapper!

Click here to schedule a demonstration of the tool.