You can work in a large multinational or a startup, either in person or remotely, and yet you will have one thing in common in all situations: to work day to day, you will need to communicate full time via WhatsApp.

In Brazil, 95% of companies use the platform both to interact with internal teams and to relate to clients and suppliers, making the app a fundamental tool for information exchange, process alignment, holding meetings, and even for the development of employees.

Using WhatsApp to train, provide feedback, and contribute to employee development is a strategy that many corporations are adopting to streamline operational processes with efficiency and assertiveness. In this post, we will talk exactly about this possibility offered by the app, which is still little explored by leadership!

Read also: How to evaluate your company's organizational culture via WhatsApp

Best practices for corporate WhatsApp use

One of the main attractions of WhatsApp for companies is the increased transparency in communication; however, for this to happen, some rules need to be adopted:

• clear definition of the purpose of interactions through the platform;

  
  

• definition of days and times for interactions via the app, so that messages are exchanged only during working hours;

• guidance on content to be addressed in conversations, thus avoiding personal topics;

  
  

• creation of specific groups for projects, departments, or teams, in order to organize communication and not overload users;

  
  

  

• guidance on conduct, such as using appropriate language, forms of address;

• information about penalties applicable in cases of harassment, bullying, data leaks.

Read also: WhatsApp groups at work: rules for managers and employees

Adhering to these rules and always valuing common sense, WhatsApp can positively impact work routines, speeding up processes, eliminating bureaucracy, and promoting more unity among teams. In this way, managers and leaders can:

• share important information in bulk, such as updates about jobs, scheduling, and changes in the company;

  
  

• clarify team doubts quickly;

  
  

• send spreadsheets, service orders, authorizations, and other necessary files;

  
  

• track the progress of work;

  
  

  

• promote polls, meetings, and request feedback from employees to expedite decision-making;

• recognize the performance of professionals who stand out in demands, thus encouraging collaboration and productivity;

  
  

• align expectations and convey common guidance to all employees.

If performing all these activities is already a positive step, how about being able to monitor interactions and further improve processes? This is already possible with a suite of solutions for communication via WhatsApp!

Monitoring conversations via WhatsApp is investing in conversational intelligence

Considering the amount of daily messages circulating through WhatsApp, it is extremely important for the company to supervise corporate interactions to ensure data security, prevent leaks, the transmission of incorrect information, and detect potential misconduct.

Read also: How to protect the image and integrity of the company with corporate WhatsApp monitoring

Zapper is a Brazilian platform that manages all conversations via the company’s WhatsApp, for compliance purposes and to add value to business intelligence. Through monitoring features, data storage, data analysis, and sentiment analysis of conversations, the corporation can ensure the integrity of digital communication for all involved.

It is a tool that supervises dialogues across multiple WhatsApp accounts simultaneously, without altering the users' workflow and without the need for additional app installations. With it, the manager can control employee productivity, check the professional's performance, and has the chance to intervene immediately in cases of infractions or non-compliance with rules!

All collected material is stored in the cloud, with restricted access and for an indefinite period, so that future inquiries can be made, accompanied by a deep contextual analysis and capturing the intention of messages.

Read also: Conversations via corporate WhatsApp are worth gold and you didn’t even know it!

Once this content is analyzed, it will be possible to obtain insights to improve processes and enhance the quality of relationships, leveraging team results and the entire operation. It is conversational intelligence to assist leadership and managers regarding business intelligence. It is a competitive advantage that adds security and value.

Zapper just needs to join your strategy! Talk to our consultants to schedule a demonstration of the solutions that will help your company reach a new level!

Click here to schedule a demonstration of the tool.