Working in sales requires a lot of innovation, adaptation to consumer trends, and creativity to enhance the customer experience. When the product or service to be marketed has high value, such as that of a car, for example, the strategies to attract qualified audiences and ensure security in transactions need to be even more assertive.

In order to connect directly with buyers, tighten the relationship channel, and expedite negotiations, dealerships and vehicle resellers have increasingly used WhatsApp to deliver relevant leads to customers and close sales.

Read also: WhatsApp in business: how to make it official?

Among the advantages that encourage the use of WhatsApp in the segment are, first, the consumer's preference for accessing information and, second, the speed in responses and clarification of doubts, which facilitates processes.

Let’s explore other benefits:

• Permeability – WhatsApp is present on 99% of Brazilian smartphones;

  
  

• Process automation, such as providing basic information to start conversations via the app;

  
  

• The possibility of sending audio, video, and photos of products to confer greater credibility to the information provided;

  
  

• Agility in sending documents for consultation and practicality even in signing contracts;

  
  

• Convenience in requesting technical support;

  
  

• Possibility of recording all conversations and saving them for any clarifications or even for evidence in case of legal proceedings;

  
  

• Possibility of creating a catalog with the most strategic ads;

  
  

• Daily updates on the status of promotions, announcements of store operating hours, and events.

Read also: Conversational Commerce in WhatsApp: How to Engage Consumer 5.0

Some major car brands are already betting on communication via WhatsApp, such as Jeep, which has the support of chatbots to guide the first phase of interactions. It sends customers a list of the most commonly requested topics to direct the service to a specialist. Among these topics are the car manual, information about dealerships, and video explanations about the cars.

Volkswagen has embraced WhatsApp and integrated the app with its online store. On the platform, the customer informs their city and, from there, can choose the nearest dealership and contact the consultant through the app to clarify any doubts at any time.

How to maintain control and have visibility of services via WhatsApp?

It is clear that using WhatsApp is essential to efficiently serve today’s customer, who seeks convenience and speed. However, to take advantage of this tool’s potential, it is necessary to provide its users with the required training before anything else.

Each sales representative or attendant needs to be aligned with the company’s internal policies and communicate appropriately, promptly, and courteously. Therefore, it's always valuable to develop a practical manual to guide dialogues, containing the most common questions and pertinent answers, as well as good practices, suggestions for conduct, and empathetic communication.

Another very important point in communication is related to information security, both for the company and for customers. It is necessary to clarify what exactly confidential data is and take the necessary precautions to prevent the leakage of such content.

Read also: Data security and governance is a trend for corporate WhatsApp

Monitoring conversations is also very relevant, as it allows managers to track team performance, compliance with company policies, the performance of specific campaigns, the efficiency of approaches, and from there, detect areas for improvement.

To meet this demand, there is Zapper, the first solution in Latin America created to monitor corporate WhatsApp, which also helps prevent misconduct, harassment, violations, and data leakage.

Is monitoring WhatsApp conversations allowed?

Yes, there is jurisdiction favorable to companies in this case. Since the devices and WhatsApp accounts are provided and used by the contractor, monitoring is allowed and even advisable. However, employees should be informed about this monitoring and instructed to keep the WhatsApp number restricted to professional use.

Read also: Main doubts about monitoring corporate WhatsApp

The system is easily implemented on users' smartphones/tablets and notebooks and allows the storage of all conversations and files sent. Zapper captures and saves in the cloud all interactions, even if a user deletes the dialogue or part of it. Access to this material is restricted and secure, as required by the General Data Protection Law, and remains in the database for an indefinite period.

The communication manager registers keywords that indicate suspicious conversations in WhatsApp. As these words are mentioned in dialogues, they generate a notification sent in real-time to the manager, who can analyze the message context and intervene if necessary.

Monitoring WhatsApp by Zapper is already being used by national and multinational companies and has helped combat illegal practices in business, abuse of power, illicit favoritism in negotiations, unethical behavior, bullying, and harassment of any nature, contributing to the organizations' compliance.

Read also: Monitoring corporate WhatsApp is an effective tool against harassment in companies

How about increasing the effectiveness of business, customer satisfaction, and security? You can with Zapper!

Click here to schedule a demonstration of the tool.