Ok! You are already convinced that WhatsApp is a powerful tool to boost the promotion of your product or service and now you are in doubt about the best way to reach customers, engage them, and retain them with the tool: should you opt for a WhatsApp group or a broadcast list?

It is very important to understand the functionality of each of these modalities to make an assertive choice that meets the needs and objectives of the business.

The group is a virtual space where it is possible to gather people for collective conversations. In this format, users can see the numbers of the other participants and interact with them. The administrator can add contacts or share access links for other people to join. It is very effective for organizing and controlling communication.

Also read: WhatsApp groups at work: rules for bosses and employees

On the other hand, in the broadcast list, the sending of messages happens in mass, but it arrives individually to each recipient, ensuring total privacy. Since interactions occur individually, several conversation windows open up in the WhatsApp timeline. The broadcast, however, only works if the sender's contact is saved in the recipient's contacts.

Shall we explore both strategies in detail?

Group vs List: Advantages and Limitations

The objective of communicating with third parties will determine the choice of whether it is better to create a WhatsApp group or to set up a broadcast list. It is important to emphasize that there is no right or wrong here, but rather the best option for each need.

Among the advantages of a WhatsApp group, we have:

• Sharing information and activities with several people simultaneously, facilitating the coordination of tasks and communication;

  
  

• Capacity to gather up to 1024 members;

  
  

• Control over the settings and who can send and edit messages in the group;

• Allows the administration of other people, which can help in managing messages in large groups;

• It is an efficient resource for projects, allowing the quick collaboration of those involved, which facilitates decision-making;

  
  

• In courses, it is quite important as it continues the activities of the lessons. It allows for sharing materials and conducting polls and debates;

  
  

• In events, it makes organization easier with all involved and provides a general overview of the execution of each task.

WhatsApp groups are ideal for situations where several people need to interact to keep each other updated. In companies, creating groups for each department optimizes routines and communication.

The broadcast lists present the following benefits:

• Personalized communication without the common interactions of groups;

  
  

• Privacy in contacts. It is not possible to see other participants or access them;

  
  

• Maintains an exclusive channel for business promotion, sending promotions, launches, and important notices. It does not overload the recipient with messages;

• It is indicated for more direct communication that does not require interactions with several people at the same time.

As we have seen, each format works better for a specific type of approach and requires the direct involvement of the manager of these interactions. They will be responsible for the security of the data exchanged in the messages, must actively track the conversations to ensure a good level of dialogue, and prevent issues.

Also read: Data security and governance is a trend for corporate WhatsApp

We know, however, that managing this communication through WhatsApp can be a challenging task that requires additional tools for execution. Monitoring messages is essential to guarantee security and credibility in this channel, but how can this be done?

WhatsApp Monitoring to Ensure Efficiency

A Brazilian solution enters the market with the mission of making communication via WhatsApp safer for organizations and users, as well as transforming the app into an official and professional resource of a company.

Zapper is a platform that monitors interactions through the corporate messenger to identify communication breakdowns, misconduct, abuses, and harassment of any kind, ensuring ethics in relations via WhatsApp.

Also read: Main doubts about corporate WhatsApp monitoring

The solution is easy to install and completely intuitive. Keywords are registered in the tool and when they are mentioned in conversations, an alert is sent to the manager in real-time for context analysis and decision-making.

The content of the interactions is saved simultaneously in the cloud, even if someone deletes the dialogue. In case of disconnection from the platform by any user, the manager is also notified and can request immediate reconnection. The captured material remains secure, available for an indefinite time, with access restricted to the manager.

Also read: Why WhatsApp backup is vital for business?

Equipped with the monitored information, this manager can compile content, apply filters to classify conversations by theme, and create qualitative reports too!

This function allows the company not only governance of the interactions but also greater knowledge about clients, suppliers, and the attitude and performance of its own team. This way, conversations turn into insights that contribute to the intelligence and strategies of the business.

Also read: Turn data into decisions with the help of WhatsApp

If using WhatsApp for business is essential today and the company's communication focuses on this app, whether in groups, individually, or through broadcast lists, why not make better use of this tool to boost results? With Zapper, you can!

Click here to schedule a demonstration of the tool.