Since WhatsApp became popular in society, the resource has proven to be a great ally for companies in various segments, as it sped up communication, facilitated the customer's shopping journey, and increased companies' revenue.

In the auto parts sector, WhatsApp also contributed to increasing the credibility of stores with consumers and strengthened relationships with the public, resulting in more satisfying experiences for users.

More than just a messenger, the app gained status as a sales and marketing tool for retailers. However, it is not enough to adopt the messaging app and fail in service.

For customers to keep coming back, it is essential to invest in good practices in using WhatsApp and in training the team. And this is precisely what we will address in this article.

Also read: WhatsApp in companies: how to make it official?

Tips to boost auto parts sales via WhatsApp

Although WhatsApp is the most widely used communication method in Brazil, present on 99% of the country's smartphones, the commercial use of the platform is entirely different from personal use.

Let's start with the version most suitable for business, which is WhatsApp Business. This mode brings exclusive resources, such as displaying official company information in the contact, like address, map location, service hours, and space for publishing catalogs with products and services.

Also read: How to engage customers and measure results with WhatsApp Business

Other initiatives that will certainly improve sales via the app include:

• Development of a manual of good practices for service via WhatsApp;

  
  

• Training of the service team for alignment in language and speech;

  
  

• Use of chatbots to speed up interactions and clarify simple doubts;

  
  

• Integration of WhatsApp with payment platforms to facilitate order closing;

  
  

• Promotion of exclusive offers, events, and launches through broadcast lists;

  

• Sending images and videos of products to confirm the provenance and quality of the parts;

• Monitoring conversations via WhatsApp to ensure service quality and the transmission of correct information.

By supervising the dialogues that occur in the app, the manager can identify areas for improvement in the company's internal processes and gain strategic insights from customer feedback.

But how can you monitor these conversations in real-time?

Also read: Main questions about monitoring corporate WhatsApp

Brazil has a pioneering solution in WhatsApp monitoring

Created by a Rio de Janeiro startup, Zapper is a complete solution for governance of digital communication that occurs on WhatsApp.

Thanks to AI and machine learning resources, the platform monitors the interactions occurring in corporate WhatsApp accounts and the devices used by the company, generating notifications for the manager regarding any occurrences.

Simply register keywords in the platform that indicate suspicious behaviors and situations, and as soon as they are mentioned in the dialogue, an alert is issued for the knowledge and assessment of the communication manager, who can then act immediately.

This allows intervention in cases of illegal favoritism, violations of company policies, harassment of any kind, and misconduct.

Also read: Monitoring corporate WhatsApp is an effective tool against harassment in companies

Once the content of the conversations is captured, it is automatically stored in the cloud, even if a user tries to delete the conversation or a portion of it from the app. When someone disconnects from the platform, the manager is also alerted and can request reconnection.

The monitored material, being saved in the cloud with restricted access, ensures the security of sensitive customer data, relating to personal identification and banking information. Additionally, this Zapper functionality prevents leaks, as required by LGPD.

After archiving the conversations, Zapper can analyze the information and prepare reports, thereby obtaining reliable indices on peak access times to WhatsApp, main customer questions, best-selling products, promotional campaigns with the highest returns, etc.

Also read: How Conversational Intelligence on WhatsApp Can Transform Your Business

Turning to WhatsApp to optimize business is a reality in all markets; however, the competitive differential lies in how the app is used by companies. Exploring the potential of this platform through intelligent monitoring allows organizations to constantly improve their service and offerings, elevating the level of the consumer shopping experience.

Click here to schedule a demonstration of the tool.